30West Marketing
A two-minute check on whether your brand's why, how, and what line up, and where they don't.
Great positioning comes down to three things: why you exist (the spark), how you're different (the edge), and what you offer (the pitch), in that order. Each feeds the next, and most brands run it backwards: they start at the pitch and wonder why it never lands.
Read and rate each statement below using the key, and be honest with yourself, that's where the value is.